EdTech Impact offers rich Visitor Activity data to help optimise sales outreach strategies and increase conversions. Start your sales outreach now with these steps:
Step 1: Analyze Visitor Activity Data
- Identify Warm Leads: Start by identifying the schools or educational institutions that have viewed your profile multiple times. These are your warm leads, as they have shown interest in your product. Note the date of their visit, as recent activity might indicate higher interest.
- Understand Engagement: Examine how they engaged with your profile. Did they click on specific features, reviews, or pricing? Did they compare your product with competitors? Understanding their interactions will help tailor your outreach.
Step 2: Craft Personalised Outreach
- Segment Your Leads: Group schools into segments based on their interactions. For example, separate those who compared products from those who focused on features. This allows for more personalised messaging.
- Create Tailored Messages: Craft personalised messages for each segment. Mention the specific features or benefits that piqued their interest.
Step 3: Choose the Right Outreach Channel
- Email: For schools that spent time comparing your product with competitors, consider sending detailed emails highlighting key advantages, testimonials, and success stories.
- Phone Calls: A follow-up phone call could be effective for schools that clicked on specific areas of your profile, such as pricing. You can delve deeper into those features and answer any questions.
Step 4: Craft Compelling Outreach Messages
- Subject Lines: Use attention-grabbing subject lines that allude to their recent interaction with your profile. For example, "Enhance Your Curriculum: How [Product name] helps schools like yours”.
- Personalisation: Reference their actions on EdTech Impact. For example, "I noticed you were comparing products – let's explore why ours stands out."
- Value Proposition: Clearly communicate your product's unique value, especially in areas of interest they've indicated.
Step 5: Schedule Follow-ups
- Set a Follow-up Schedule: Timing is key in cold outreach. After the initial message, create a schedule for follow-ups, keeping in mind that persistence can pay off.
- Vary Follow-up Messages: Each follow-up should add value and address any concerns or questions they may have raised. Avoid being too pushy, but maintain a consistent presence.
Step 6: Monitor and Adjust
- Track Responses: Keep a close eye on responses and engagement. Adjust your strategy based on how schools are reacting to your outreach.
- A/B Testing: Experiment with different outreach approaches, subject lines, or content to see what resonates best with your audience.
Leveraging EdTech Impact's buyer intent data can transform your cold sales outreach efforts. By analyzing this data, crafting personalized messages, choosing the right outreach channels, and providing value-driven content, you can increase your chances of converting warm leads into satisfied customers. Remember, the key to success is continuously monitoring and adjusting your approach based on real-time feedback.
If you don't have the Opportunities tab in your dashboard, contact p.kucharova@edtechimpact.com for access.
